Hey gorgeous! It’s  Emily De Melo.

After a  year  of  careful  planning,  I’m so excited to finally be able to share Soft Beauty with you all! Soft  Beauty  was  created  and  designed  with  love  and  passion  to  ensure  that  every  product  is formulated  with  the  highest  standards  and  quality  ingredients.  I  teamed  up  with professional  cosmetic  chemists  to  create  the  perfect  vegan  makeup. 

The  idea  behind  my  aesthetic  is  to  create  light,  soft  makeup  for  a  natural  look  because  I believe  every  girl  is  naturally  beautiful,  and  makeup  is  just  an  accessory  to  accentuate  our already-gorgeous  features!

Soft Beauty is your go-to everyday makeup essentials. I hope you’ll love it just as much as I do!

Emily De Melo x

ps. if you want to check out my insta, click here.